A single property tour can make a difference between closing the deal and losing a potential tenant to another competitor. In a competitive market where time is of the essence, vacancy will cost money faster than you realize. Read this guide as we provide step-by-step instructions for converting an average tour into a signed lease. It will explore established strategies, such as using the “look and lease” promotion and strategically timed follow-up communications, to get your potential tenant to commit before walking away from your rental unit. What is a “Look and Lease” Special? A “Look and Lease” promotion is a time-sensitive incentive that converts your prospect’s tour into an immediate rental agreement. After a prospect has toured your property, if you can get them to apply for and sign the lease in 24-48 hours from the date of the viewing, they will qualify for a “freebie”, which typically includes…
